I sign up for e-mails and surveys if there is something immediate in it for me. If I am asked for my opinion on something I am not going to give it to you for free nor even the “chance to win”. If you want me to tell you my opinion, I need something now. (Um, except when my opinion is on my blog – what a deal you are getting!) Some goes with my e-mail address. Marketers, you want my e-mail address? Then you better give me something for it. Like AirMiles, or Petro Points, a Point of Sale discount, a cupcake, or something.
A while ago, I was shopping in Banana Republic. They asked if I wanted my receipt on paper, or e-mailed to me. As well, if I gave them my e-mail address, I would get 25% off my purchase today. 25%? No thinking required. Here is my e-mail address. The girl told me that I would get some pretty good deals. Sure, I would, honey. At worse, I could just point them to the spam bucket.
This practice of POS discounts at the company that owns Banana Republic, The Gap and Old Navy eventually led to all three brands having my e-mail address. I mean a discount is a discount – and I’m a sucker for a deal. Last time I purchased something at Banana Republic, they gave me 40% to give them my e-mail address again. Whaaa?
Well, I will tell you – that girl was right. There isn’t a week that passes without me receiving an email from each of these retailers with a sale or discounted price. And regularly it is 40% off regularly priced items, and free shipping over $50.
But there is a price for these crazy deals. Today I received my 8th, 9th and 10th email from these companies this month (yes, 10 in 9 days!). 4 from Banana Republic, 3 from The Gap and 3 from Old Navy. Seriously Guys, maybe you should focus on other marketing techniques?
May 9th, 2012 Extra-Ordinary: Volume discounts from retailers. And I mean volume. Hope your inbox (and credit card)can take it.
Maintenance May Day 9:
Called my grandma (family).
Called my grandpa (family).
Sent a note to my Nurse Practitioner to thank him for my blood work (body/connection) and curing me.
Baked and delivered gluten-free/low calorie muffins to my friend who deserves them. (connection).